👋 Hello, I'm Adi Shankar,

From crafting standout SaaS positioning and messaging to developing impactful collateral, I thrive on blending creativity with strategy. Currently, at Progress, I'm shaping narratives and launching products that make a real difference.

or

I believe marketing isn't just about selling - it's about telling a story people want to be part of.

a product marketer - specializing in transforming complex ideas into impactful go-to-market strategies that resonate.

Areas of Expertise

Here’s where I excel - everything you need to make your product shine and succeed

Go-to-Market Strategy
Strategic Positioning
Sales Enablement
Content Creation

Ensuring the product stands out by highlighting its unique value in the market, giving it a distinct edge over competitors

Designing and executing go-to-market strategies that align teams and resources, ensuring a smooth and impactful product launch

Enable your sales and inside sales with the training and professional collateral they need to close business

Transforming technical features into engaging stories that resonate with the audience.

Highlights of my work as a Product Marketer

These highlights are just the beginning. Ready to explore the full spectrum?

My academic and professional journey has been filled with growth, challenges, and achievements. Ready to dive into the details?

My Academic & Professional Milestones