Biography

Welcome to my online home! I’m Adi Shankar 👋, a product marketer with 4+ years of experience turning complex ideas into campaigns that get noticed. I began as an engineer, where I developed a love for the technical side of things. This passion led me to product marketing, where understanding the nuts and bolts of a product gives me an edge in telling its story.
At Progress, I've shaped brand narratives and launched impactful products. While Progress has been a big part of my journey, my true strength lies in blending creativity with strategy to make a real difference.

"Marketing is like polo—strategic, fast-paced, and way more fun when you're winning."

My love for polo reflects my approach to marketing. Whether it’s a go-to-market plan or a training program, I believe in strategy, teamwork, and making every move count. I’m all about combining creativity with a solid plan, whether it’s launching a product or inspiring a sales team.
"The best sales teams aren't just trained; they're inspired." That’s my motto, and it’s how I approach every project. Now, I also write and teach aspiring marketers, sharing my insights on blending technical knowledge with creative strategy. It’s what keeps me passionate about what I do every day.